Play MAMIYA at the Steam Game Festival

Fruitbat Factory has just released a playable demo for the dark, apocalyptic visual novel MAMIYA – A Shared Illusion of the World’s End, ahead of the Steam Game Festival starting February 3! Developed by Kenkou Land, MAMIYA tells the story of a group of young men struggling against existential dread before the end of the world.

The story of MAMIYA – A Shared Illusion of the World’s End consists of two parts: the FallDown and DownFall sides, and the free demo includes the entire FallDown side of the game – roughly a third of the full game’s length – which contains the first routes of each of the game’s four protagonists.


Tokyo, during the year in which the world was prophesied to end.
As we clung to reality, too spineless to throw our lives away together, we met Mamiya.
At a friend’s funeral, the entire crowd was weeping and mourning, while we thought to ourselves that the death of a single person had no meaningful impact on the world at large. We slept, woke up, and went through the same daily grind as ever. At least, that’s how it was supposed to be.
Then Mamiya appeared…
Before we even knew it, the mysterious child named Mamiya had wormed their way into our daily lives. They slowly, but surely, became something of an emotional support. They’d brought us down a new path.
A path that would surely lead us to our deaths…

Demo Features

  • 4 unique character stories
  • An estimated playtime of 5-10 hours

Full Game Features

  • An apocalyptic fantasy visual novel
  • 6 different endings
  • 83 CGs

MAMIYA has been translated by Conjueror and Andrew Hodgson, and edited by Gerejei. It will be available in English and Japanese.

A subtitled opening movie for the game can be seen on the Fruitbat Factory YouTube channel.

MAMIYA – A Shared Illusion of the World’s End can be pre-ordered from the Fruitbat Factory store, or wishlisted on Steam. It will be available in Spring 2021 for $19.99.

Stay tuned to for more news and reviews!

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